Services

What I actually do.

Plain language is fine — you don't need to speak SEO. Here's what each service means and why it might matter for your business.

SEO

Search Engine Optimization

Earn the ranking. Keep it.

Technical audits, keyword strategy, on-page optimization, schema markup, and local SEO. How your website shows up when people search for what you do.

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SEM / PPC

Search Engine Marketing

Spend less. Get more.

Google Ads, Microsoft Ads, Shopping campaigns, feed optimization. The fastest way to get in front of people already looking for what you sell.

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AEO

Answer Engine Optimization

The channel nobody's optimizing for. Yet.

Making sure AI tools — ChatGPT, Gemini, Perplexity — recommend your business when people ask. Most competitors haven't started. That's the opportunity.

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UX / Website Design

Website Optimization

Traffic's pointless if the site doesn't convert.

Conversion-focused audits, information architecture, and SEO-friendly redesign consulting. What happens after the traffic arrives.

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AI Consulting

Practical AI Integration

Practical. No fluff. Not four grand for a deck.

Tool evaluation, workflow design, and team training. Figuring out where AI actually fits into your business and making it useful.

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Local to Lexington

Based here. Not "serving the Lexington area."

There's a version of this where a consultant in another city builds a Lexington landing page, ranks for a few terms, and calls that local. This isn't that.

I see the same search results your customers see. I know which Lexington businesses are showing up, which aren't, and where the gaps are. Local SEO — Google Business Profiles, map pack, citations — lands differently when you actually know the market.

It also means my name is in the same community as yours. That's not nothing.

I'm here, so that means the conversations, and occassionally the meetings, are too.

Not sure which you need?

That's fine. Most of these overlap anyway. Start with a conversation and we'll figure it out.

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