Portfolio
Selected work.
Case studies from search, AI search and AI product design. Each covers what the problem was, what I did, and what shipped.
SEO
Migrations that kept the traffic.
Rebrands and replatforms where the site changed and the rankings didn’t.
- Aramark → Vestis
- Qm Uniforms → Galls
- Wasabi
AI
AI that frontline teams can use.
Voice, content rules and evaluation for AI tools used on the job, not in a demo.
- NORA
- NetHive IQ
- Ask AT&T Docs AI
Research
The research behind it.
Interviews, usability testing and AI output evaluation, and the design decisions that followed.
- NORA
- Ask AT&T Docs AI
- NetHive IQ
AEO
Named in the answer.
Getting businesses recommended by ChatGPT, Perplexity and AI Overviews, with dates and screenshots.
- Not Robbie Clark
Want the details behind any of these?
Happy to walk through the work, the tradeoffs, or the parts that didn't make the write-up.
Get in touch