Services / UX & Website Design
UX / Website Design.
Traffic's pointless if the site doesn't convert.
Website optimization — making sure the people who find your site actually do something when they get there. Click, call, buy, fill out the form. If the site is slow, confusing, or doesn't make the next step obvious, the traffic doesn't matter.
Getting people to your site is only half the job. You can rank on page one, run the best ad campaigns in the state, and still lose because the site itself doesn't work well. Confusing navigation. Slow load times. A mobile experience that was clearly an afterthought. A homepage that talks about your company's values instead of answering the visitor's question.
This is where search experience meets user experience. The same skills that make a page rank well — clear structure, fast loading, logical hierarchy, content that matches intent — also make it convert well. They're not separate problems.
I've spent the last few years designing UX for AI-powered products at Amdocs Studios, and before that I was integrating SEO into website redesigns at projekt202. I've seen what happens when teams build beautiful sites that tank in search, and I've seen what happens when SEO-focused sites drive traffic to a page nobody can use. The goal is both.
What's included
Audit & analysis
- —Conversion-focused page-by-page audit
- —Analytics review — where visitors drop off and why
- —Mobile experience evaluation
- —Core Web Vitals and page speed assessment
Structure & flow
- —Information architecture and navigation redesign
- —Content hierarchy and page flow optimization
- —Call-to-action placement and messaging
- —User journey mapping for key conversion paths
Redesign support
- —SEO-friendly redesign and migration consulting
- —URL structure and redirect strategy
- —Content migration planning
- —Post-launch monitoring and performance tracking
Who this is for
Businesses with traffic but low conversions
People are finding your site. They're just not doing anything when they get there. That's a UX problem, and it's usually fixable.
Companies planning or mid-redesign
Redesigns are where rankings go to die. Having someone who understands both SEO and UX involved before launch prevents the "our traffic dropped 40%" conversation after.
Businesses with outdated or slow websites
If your site takes more than 3 seconds to load on mobile, you're losing visitors before they even see your content. Performance optimization has direct revenue impact.
Anyone who wants a second opinion on their site
Sometimes you just need someone who isn't your web developer or your marketing agency to look at the site with fresh eyes and tell you what's not working.
UX design at Amdocs Studios. SEO through website redesigns at projekt202. A decade of content and editorial work before that.
I've worked on both sides — the design teams building beautiful interfaces and the search teams making sure those interfaces get found. That overlap is rare, and it's where the most impact happens.
Frequently asked questions
Do you build websites from scratch? +
I can, but that's not the core offer. My focus is optimizing existing websites — improving the structure, content flow, and user experience so the site converts better. If you need a full build, I can consult on the UX and SEO side while a developer handles the build.
What's the difference between UX and UI? +
UI is how a website looks — colors, fonts, buttons. UX is how it works — whether visitors can find what they need, whether the flow makes sense, whether the site answers their questions before they bounce. I focus on the UX side, because that's where the revenue impact lives.
How do you know if my site has UX problems? +
The data usually tells the story. High bounce rates, low time on page, drop-offs on key pages, poor mobile engagement. I combine analytics with a manual walk-through of the site to identify where people are getting stuck or leaving.
Can you help during a website redesign? +
That's one of the best times to bring me in. I've managed SEO and UX through dozens of redesigns and platform migrations. The goal is making sure the new site looks great AND works for search — which is where most redesigns go wrong.
What does a UX engagement look like? +
It starts with an audit — reviewing the site's structure, key pages, user flow, and analytics data. From there, I deliver specific, prioritized recommendations. Not a vague 'improve the experience' doc — actionable changes ranked by impact.